'Adelaide is dozing' seems to be a quote that the whole of Australia thinks of us, but really, our city has architectural gems and construction to rival other Aus cities at the moment. If only we can change the image of our city to eastern staters, then we will really prosper. The image of Adelaide is whats letting us down. I realise most of the easterners have prob not been to Adelaide in the last 10 years, so the image problem continues, so something (what I dont know) needs to be done about it. An interesting archictectural project such as a Vic Sq tower, will maybe beam an image that Adelaide is back (although we know it is already), which then brings millions of dollars of further investment when these eastern states' money people think, 'oooh Adelaide seems to be booming, lets see if we can make some money there', and entice people to move here for work.
Traditionally we have a state govt thats so ultra conservative and may see 'image projects' as a bit of a wank, but all other cities have spent hundreds of millions on urban design projects so to make an image of 'this place is happening', the number 1 contender being Melbourne, with major art structures on their inner city freeways, development of Southbank area, docklands, Federation Sq, new museum. It also installs some pride in the community. The architecture of the streetscape is just as important as the architecture in the buildings that surround it, and the only great example in Adelaide is North Terrace (around the museum). We need more of this and we cant rely on a city council with a pop of under 20,000 to do it all. State govt needs to chip in more








