Port fights, Adelaide wins
From: AdelaideNow August 07, 2012 7:31AM
The Crows, however, will thrive in the city.
Adelaide Oval is going to be a triumph amid amazing carping in a city that finds reason to doubt rather than dream. It will challenge politicians – particularly those who did not want Adelaide Oval touched – when the ribbons are cut in March 2014 as the new stadium is opened amid a state election campaign.
Adelaide Oval today is a big hole with 200,000 cubic metres of soil dug out of the site. The northern mound is being converted to a wooden deck and hill that will give the stadium a stunning social environment. It will be ready by October for the cricket fans.
The southern and eastern stands are to be completed in October 2013 and March 2014. Adelaide's winter has cost 16 days of work so far – and each has been recovered by a crew of 200 (soon to be 800) working 24/7 to deliver a venue that will inject pride in South Australia's image.
Like the Port Adelaide story of the past 20 years, Adelaide Oval has been a typical South Australian battle filled with bizarre debating points. Thankfully, the men and women at work on the site are determined to deliver a result well worth the pain.
Aidan wrote:Is there still the problem of prostitutes on Churchill Road causing traffic congestion?
Maximus wrote:Well, I didn't want to start a Port v Crows war with this. I just thought it was nice to read some positive commentary about the project.
Refusal to sell Adelaide Oval naming rights will cost state $20 million, says Etihad Stadium chief
ADELAIDE Oval is missing out on more than $20 million over the next five years because of the State Government's refusal to hand over naming rights to a corporate sponsor, Etihad Stadium boss Ian Collins says.
Signing a five-year naming rights extension with the airline today, the former Carlton president and AFL football operations director told adelaidenow today it was "old world" thinking not getting a sponsor for Adelaide Oval.
"If somebody was given the opportunity to go out and get a naming-rights sponsor, they would be able to achieve a very, very nice sum," Mr Collins said.
"I think they'd get more than $20 million for a five-year deal, a lot more. I think you'd get a lot of money for it."
Mr Collins said without a naming-rights sponsor, having to rely on a revenue stream that was impacted by crowd levels, club success, weather and scheduling would make balancing the books more difficult.
"We have a very volatile-type business because we're relying on returns which come from things like how many people turn up to games, which team is winning, how many other events can we contract each year," he said.
"Whereas if your main revenue streams are certain then it makes it a lot easier and takes a lot of pressure off."
Mr Collins introduced the first corporate naming rights at an AFL venue, changing the name of Carlton's Princes Park to Optus Oval in late 1993 and admitted the venture was not without its detractors.
He said many companies would be keen to secure the naming rights of such a world-renowned and widely used venue such as Adelaide Oval
And he added the integrity and history of the Oval did not have to be compromised under a commercial arrangement.
"If it's done the right way and the value's there and also it's an iconic company, why wouldn't you attach it to a venue like the Adelaide Oval?" he said.
Comment has been sought from the State Government.
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