I saw this on an article from Business Spectator, I wonder how much of this will come Adelaide's way:
Qantas International’s market share has fallen from 39 per cent to 14 per cent over the past decade, against a backdrop of intensifying competition from the emerging Middle Eastern carriers and other government-sponsored competitors with network and cost advantages.
That’s not a new statistic but it becomes even more disconcerting when the plans of China Southern are factored into the competitive mix Qantas is already grappling with. China Southern’s president, Tan Wan’geng, told a Gold Coast audience he plans to dramatically increase flights between Australia and China over the next four years and connect the Australian market to major hubs in Asia, Europe and the US.
China Southern is already operating 35 flights a week between China and Australia, up from 10 a week two years ago. It now plans to boost that to more than 110 a week by 2015. It isn’t, of course, alone. Asian and Middle Eastern carriers are now continuously entering the market and ramping up capacity on routes into and out of Australia.