Adelaide's Mad March now has some competition in November with multiple events
Adelaide Confidential's Helene Sobolewski
Representatives of November's six big events gather in Victoria Square included Wayne Phillips, Eve Elle, Libby O'Donovan, Ben Zuill, Farlie Taylor, Hollie Graffix, Brian Gilbertson, Matt Jenkins, Lynsey Armitage and Di Wallace Ward. Picture: Tait Schmaal Source: adelaidenow
NOVEMBER has emerged as the new month to mark in your social calendar.
In the festive tradition of Mad March, seven world-class events are set to attract more than 15,000 people to South Australia next month.
Events South Australia general manager Hitaf Rasheed said the major events would draw participants and supporters from across the world.
The events begin with the Rescue 2012 Lifesaving World Championships on November 7.
The Feast Festival, Credit Union Christmas Pageant, Australian International 3 Day Event, World Bowls Championships and Golden Oldies World Cricket Festival will follow. "We are really proud of the calendar of events we have in South Australia," Ms Rasheed said.
"There's a lot of talk that there's a lot at the front end of the year, but what we're saying is there's a lot at the back end of the year as well.
"I don't think we've ever had so many world championships, world-class events, in November. We want people to know about them and explore them."
Preceding the Golden Oldies World Cricket Festival on November 25 is the highly anticipated second Test between Australia and the No. 1 ranked Test team in the world, South Africa, at the Adelaide Oval on November 22-26.
Ms Rasheed said the year-long events calendar is "conservatively estimated at $250 million in terms of expenditure" but, in terms of promoting SA to the world and building the state's confidence, it is priceless.
"Nothing can change an image of a city or tell people about that city more than an event or festival," she said.
"That is what the events calendar does and certainly what this month is doing ...
"We estimate there will be well and truly over 15,000 people travelling to these events. Together these events have a projected economic impact of more than $35 million, and they will further strengthen South Australia's reputation as the home of world-class events and festivals."
Representatives of the major events brought colour to Victoria Square yesterday.
"It's a misnomer to say nothing happens," Ms Rasheed said.
"Whether you're looking for family fun, lively entertainment or spectacular sporting activities, it's all happening in Adelaide."
>> Learn more about all the November action in this Saturday's Advertiser.
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Manic November
>> November 7-18 - Rescue 2012 Lifesaving World Championships
>> November 10-25 - Feast lesbian and gay culture festival
>> November 10 - Credit Union Christmas Pageant
>> November 22-25 - Australian International 3-Day Equestrian Event
>> November 22-26 - Australia v South Africa Test match
>> November 24-December 9 - World Bowls Championships
>> November 25-December 2 - Golden Oldies World Cricket Festival